News archives


June 2001

Hallmark Pr goes to Le Mans



Hallmark PR was closely involved in the 69th running of the famous Le Mans 24 Hour motor race on June 16- 17.

Supporting top British race team Ray Mallock Ltd (RML), the consultancy gave round-the-clock support to RML's Saleen S7R supercar in the GTS category and was also a team sponsor.

Managing director Tom Watson provided pre-race support from May onwards which resulted in extensive coverage in motorsport media in the UK and the US. During the week leading up to the race, dozens of interviews were organised and there was close co-operation with channel 4 and Eurosport.

The RML Saleen reached 10th overall and second in category when it suffered engine failure after 15 hours. "It was a great shame because the driver team of Bruno Lambert, Ian McKellar jnr and Johnny Mowlem had driven brilliantly,", said Tom.

For further information contact Steve Wilson