March 2004

London Remade appoint Hallmark PR for two year programme

London Remade, the Capital's recycling initiative that aims to drive innovative progress in recycling, has appointed Hallmark PR to support its in-house communications team.

The Winchester-based consultancy has been appointed for two years to provide PR and public affairs counsel and to assist London Remade in boosting its profile in the London business community.

Hugh Carr-Harris, Chief Executive of London Remade said, “Following an extensive tender process Hallmark PR was selected for its fresh approach and creativity in getting the recycling message out.

“We have a strong message on the economic benefits to recycling and creating a self-sufficient, sustainable London. The focus of the programme we've outlined is on new ways to engage with businesses, organisations and the public.”

Hallmark PR's Susannah Hines stated, "Recycling and the use of sustainable materials is one of the Capital's most pressing issues. We will be looking to raise the profile of London Remade and to encourage behavioural change among London based businesses and organisations.

"The Hallmark team is very enthusiastic about the work of London Remade and we are all delighted to be able to play some part in this vital issue. We'd love to encourage your readers to use recycled products as a start!"

London Remade is responsible for running the Mayor's Green Procurement Code which aims to get organisations across London engaged on buying recycled products and currently has 300 signatories.